Thanks to the digital dynamics that are permeating all sectors of society, since software is eating the world, phenomena such as componentization, modularization and continuous transformation increasingly transform everything into a commodity: welcome to exponential innovation.

These dynamics are difficult to understand, have a pace that is simply untenable by organizational structures emerged from the first decade of the century, that struggle to understand and cope with the change.

Continuous disruption is pushing companies to run or die, and run may not be enough if you do not make strategic decisions based on a long-term vision. In this perspective, hyper connectivity urges any business to act as part of a social network, made up of active users that become community and help to create the right value, by ideating new use cases: these user interactions are source of growth and resilience for a business.

If, until now, we considered user-centered design a must, now it’s the time to design in a community centered fashion: businesses today need to become enabling platforms, no longer just produce value that is consumed by passive users.

Thanks to Design Thinking tools is now possible to design in a future-proof and anti-fragile manner, understanding motivations behind those platform users, and creating powerful organic, sustainable growth engines.


We will apply the Platform Design Canvas and Toolkit to several corporate industries (Retail, Automotive, etc...) to evaluate the potential disruptions that may be applied to existing models.


Notable links:

The Platform Design Toolkit is in the Making
http://meedabyte.com/2013/11/06/the-platform-design-toolkit-is-in-the-making/

Future Proof Design and the Platform Design Canvas

http://www.slideshare.net/Meedabyte/future-proof-design-and-the-platform-design-canvas